I came across a very interesting blog, MATT REPORT, run by a forerunner of premium WordPress theme development business. One of his blog articles is something that articulates my pretty much confused thoughts on the WordPress theme business.
How to select the right WordPress themeMATT REPORT
His insights are right on spot.
To pick few up and sum them up:
- Selling cheap is not be the best decision. Because it continues to depreciate the average prices in the market. It ends up with low quality and poor support for customers while making the business unsustainable.
- Provide reasonably priced multi level support services for customers depending on their level of needs like car dealers do. Say, provide a theme for free. For support you charge a bit. If the customer requires an installation service, ask for more. For customization service, charge even more. This strategy also helps customers to get what they want indeed.
- Focus on necessary features for target customers. Giving much more freedom customers is appealing to customers. But plethora of features in one package only confuses end users and the products will suffer from low quality in code and user experience.
For precise details, please read the linked article. It is titled as “How to select the right WordPress theme”. What it is about is how to sell WordPress smartly. You could make a huge difference by reading through the article and comments.
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